Oracle counterpart for cross-channel marketing automation
Oracle Responsys Marketing Platform Implementation Professional is the closest other-vendor counterpart, covering enterprise campaign automation implementations.
Who it suits
Suits marketing technology consultants whose clients run Oracle applications, or who want to be portable between the two big enterprise suites.
Key differences
- It centers on Oracle's marketing platform, so features, configuration, and terminology differ from the SAP engagement product.
- Both are written, implementation-focused exams aimed at CRM and functional consultants working on marketing programs.
- Moving to it gives vendor diversity, but the SAP-specific customer data connections the Emarsys exam touches do not carry over.
- Level
- Professional
- Assessment
- Written
- Study time
- 75-145h
- Listed from
- $245
