Same analyst role on Customer Journey Analytics
This credential applies the same practitioner skills of building projects, filters and calculated metrics to Adobe's cross-channel journey analysis product.
Who it suits
Fits practitioners deciding which Adobe analysis product to specialize in, especially those whose organization is adopting Experience Platform.
Key differences
- It assumes some familiarity with how the product works alongside Adobe Experience Platform, which the Adobe Analytics exam does not.
- Data is organized into connections and data views instead of report suites, changing how components are built.
- It leans toward combined online and offline customer data, while the Adobe Analytics exam is shaped around digital property reporting.
- Level
- Professional
- Assessment
- Written
- Study time
- 45-100h
- Listed from
- $95
