SAP route into marketing automation implementation
SAP Certified - Implementation Consultant - SAP Engagement Cloud - Emarsys Edition targets the implementer role for a marketing and customer engagement platform, as the Eloqua exam does for Oracle's.
Who it suits
Useful for marketing-technology consultants who implement campaign and engagement platforms and want to compare vendors, especially where SAP already runs the customer's commerce or ERP landscape.
Key differences
- Candidates work within the SAP ecosystem and its customer experience portfolio instead of the Oracle marketing stack.
- The product focus is customer engagement campaigns for brands rather than the B2B demand-generation orientation usually associated with Eloqua.
- It is classed as a specialty implementation consultant credential, so the breadth of covered topics may differ from a professional-level Oracle exam.
- Level
- Specialty
- Assessment
- Written
- Study time
- 104-195h
- Listed from
- $230
